The mainstream media and blogs

Those of you who know me or who have followed me for a while may well be aware that I am a fierce critic of the mainstream media. I do not blame the professional journalists for this, but rather the way news reporting has moved so far from being thoroughly checked, investigative and ground breaking to page filling propaganda. When significant events occur, the race to be first to publish allows only cursory checks for truth or accuracy. Readers and listeners can no longer rely on what they are being told by the official sources.

It has always been true that each news outlet reports with a bias to please their perceived audience. The extremism of the British ‘Daily Mail’ is one of the more obvious examples of this, but the same is true of the supposedly quality broadsheets. The on line news sites require clicks to satisfy their advertisers, and the dead tree press is fighting desperately against it’s approaching demise in it’s current form. Even the statute demanding impartiality of the BBC is regularly flouted as their flagship news programmes display a blind or blinkered bias on certain pet subjects that is particularly depressing given that so many people still believe what they are being told by this source.

Much of the news reported by the mainstream media is made up of barely modified, official press releases that provide free advertising or an outlet for interested parties propaganda. The hows and whys of our descent into this situation is better covered in Nick Davies book Flat Earth News. This should be required reading for anyone who still believes that the news they are being fed is in any way new or containing impartial truths.

Given that we are in a situation where we cannot rely on these sources, I am not surprised that many in the mainstream media regularly and fiercely criticise blogs. As these publications broaden and increase their following and readership, they provide serious and financially damaging competition. It is notable that the national papers response appears to be a move towards publishing more and more comment pieces themselves. Each of the major newspapers commission a number of words from their favoured writers each day on topical issues, as well as printing guest posts in the likes of the Guardian’s ‘Comment is Free’ or the Independent’s ‘Voices’ columns. These provide just the sort of writing that can easily be found on numerous, well written and thoroughly researched blogs that are now being followed by more and more people.

There is no doubt that topical blog posts are biased according to their authors views, but no more so than the equivalent pieces published and reported by the more established media sites. The challenge is to ensure that those of us who wish to look behind the propaganda at what is actually happening in the world can lift ourselves out of our personal comfort zones to read different sides of the argument, not just those that stroke our own, personal prejudices. A cogent and well argued rebuttal of a long held view can make uncomfortable reading, but is necessary if for no other reason than to force us to work through our own thinking in reply.

There are many, of course, who do not wish to consider political thinking too deeply. The number of words published on celebrity gossip, diet and beauty tips, parenting or relationships advice and sport suggests that there is more interest in these topics than in potentially world changing news. Basic economics demands that the paid for media will provide what it’s audience wants.

Governments have long realised that they can manipulate a population by influencing or controlling the information that is disseminated. Thus we have a situation where we cannot believe most of the health reports because they are written in support of government policy (e.g. smoking and alcohol guidelines) or are provided by an interested party looking at increasing it’s funding (e.g. medical research bodies). By constantly bombarding the public with propaganda and dodgy statistics dressed up as fact these powerful protagonists will attempt to steer a population’s thinking to demonise the behaviour or people they wish to quash. Look behind the headlines and you may wonder why you are supporting a point of view that has been so obviously perverted.

Blogs may not provide the impartial and honest reporting of facts that I would like to see, but they can help us to get behind the official, approved press releases. While the mainstream media persists in churnalism, party line promotion and the propagation of pet beliefs without recourse to facts or debate, there will be a place for those outside the payroll to question and publish an alternative point of view.

I see this as one of the strengths of the internet; that such activity remains accessible to all who wish to participate in the dissemination of news, even if only as an interested audience. When governments seek to control or close down and punish those who seek the truth, we will know that they are afraid and have been uncovered as the charlatans that they are.

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