Today I am delighted to welcome Caroline from Red Button Publishing to my blog. I discovered this publishing house when I reviewed ‘The Human Script‘, by Johnny Rich. Look out for my thoughts on their recently published ‘Mister Spoonface’, by Paul Blaney, later this week.
Without further ado, let us find out more about this independent imprint for fiction.
1. Why did you decide to set up Red Button Publishing?
Red Button was born out of three things. The first was a fifteen-year friendship between two trade-publishing insiders with a dream of setting up our own imprint and doing things our own way. The second was a growing realisation that digital had changed the landscape of our industry forever and that one reaction to a changing market was that publishers were becoming more risk averse. The third was pure circumstance: we both found ourselves in a position where we could take the leap. Setting up Red Button was a risk; we had little to no capital and relied completely on our own experience and our own instincts.
2. What sort of books do you want to publish?
We set out to look for brilliant books that didn’t necessarily fit a genre or a type – books that were perhaps getting overlooked by mainstream publishers for that reason. Our first book captured this idea perfectly. The Human Script was written by Johnny Rich more than ten years ago, as part of the acclaimed Creative Writing MA at UEA. The book was praised by Ian McEwan, W.G. Sebald and Andrew Motion and subsequently Johnny was scooped up by a leading literary agent. Despite more praise from commissioning editors, the book never found a publisher, getting shot down by sales and marketing teams at the last hurdle. Ten years later, Johnny heard about Red Button through a friend. He submitted the manuscript and we made him an offer three days later. Tom McCarthy has endorsed The Human Script as ‘captivating, intelligent and deeply affecting’, while new literary website BookSmoke singled it out as their book of the year.
3. How do you go about finding and signing authors?
We have an open submission policy and we read everything we are sent. We’re open to all genres. We’ve published literary fiction, modern horror and a rock ’n’ roll comedy. The first requirement is that Karen and I have to love it. We’re pumping everything back into making Red Button work at the moment, so we both need to be passionate about what we’re publishing. The second requirement is that we need to be certain that we can do well by the book and the writer. We’re not afraid to turn down books that we think are good but would be better placed elsewhere.
4. There are a good number of small, independent publishers out there publishing some great works. Do you consider yourself different and, if so, how?
We take a lot of inspiration from independents like Galley Beggar Press and And Other Stories. We’re also supporters of the guys at Dodo Ink, who will be publishing their first books next year. These are publishers who aren’t solely focused on commercial concerns and we think we’re a part of that movement. We love reading and we want to contribute to the literary heritage being created for future generations. The more people out there doing that, the richer the reading landscape.
5. Latest trend or totally original – what sells?
In our experience, for the most part it’s latest trends. But that’s not surprising; it’s the nature of the business and it’s not a bad thing because people are reading. It doesn’t mean that’s all that should be published, though. That’s why we’re here.
6. Ebook or hard copy – what do your buyers want?
We started off as a digital publisher, simply because the financial outlay was minimal. We’ve always published in all digital platforms, though, aiming to reach as many readers as possible. As of 2015 we are now publishing in paperback formats too. This has always been in our plans as we think that people should be able to read how they want to read and buy from the retailer of their choice. Right now I’d say that the two formats are existing quite happily together, but I do see a time when the majority of the reading population will read on a device. This doesn’t mean the end of the paper book, though; I just think people will become pickier about the books they buy in physical format. I also hope that leads to a realignment in pricing strategies. Right now, ebooks are overpriced (certainly from the main trade publishers) and paper formats are hideously underpriced, leading to a bit of a stalemate for the reader. It doesn’t do the writer any favours, either.
7. Do you consider Red Button niche or mainstream?
I’m not keen on the word ‘niche’ because it suggests exclusivity. I think most readers would find something on our list of interest and maybe something that would surprise them too. And mainstream? Probably not. We’re going to have to come up with a new word to describe Red Button, I think!
8. Collaborative or dictatorial?
Collaborative with a capital ‘C’. We’re big believers that publishing takes teamwork. Our authors are involved in every stage of publishing and we aim to be very honest and transparent in our dealings with them. I think that’s one of the things that makes independent publishers so different to the Big Five. Authors can be a great resource. We’re very lucky that we have worked with four writers who trust us and I think that is, in part, down to our collaborative way of working.
9. Plans for the future?
We’ve just published our fifth book, Mister Spoonface by Paul Blaney. It’s Paul’s second book with us and we couldn’t be more delighted that he’s chosen to work with us again. Mister Spoonface is a tale of obsession and longing that raises questions about what it means to be a parent. It’s a great modern tale that will really get people talking. So right now the doors are open for 2016 and we’re looking for the next brilliant submission to fall into our inbox.
Thank you to Caroline for taking the time to answer my questions. You can find out more about this small press, including details of their books, on their website by clicking here: Red Button Publishing | Publishing and Consultancy
Keep up to date with all of their news via Twitter: RedButtonPublishing (@RedButtonPubs)
If you are an independent publisher and would like to be included in this series please check out my introductory post: Shout Out to Independent Publishers