Random Musings: On why I am withdrawing from blog tours

Have you noticed that blog tours are becoming ever more ubiquitous? Of course I get why they are a thing. While the organiser will be paid, most book bloggers review for free. By tying them into a blog tour the publisher can rely on a book being promoted across social media at a time of their choosing. Review copies sent out do not get lost amidst the ever growing piles of books to be read by reviewers. From the publisher’s point of view harnessing book bloggers, who already have an audience interested in finding their next good read, makes perfect sense.

Recently however I have cut back on my commitment to tours. Much as I remain eager to work with publishers on promoting good books, I have encountered issues that have, at times, been stressful. In this post I share some of my experiences and attempt to explain my reasons for choosing to limit my involvement in blog tours, for the time being at least.

The initial contact from a publisher’s designated organiser is an invitation to take part. Due to busy schedules these invitations are typically sent out many weeks in advance, often before the book is available to read even as an ARC. Decisions must be made based on a brief synopsis designed to sell the book.

If I agree to participate I will sometimes request author content for my stop on the tour. I will email my interview questions or ideas for a guest post within a few days of accepting the invitation, to allow time for responses to be put together. Very occasionally I agree to host content that I will receive blind. This has only been an issue for me when what was provided turned out not to be original, making me feel I may as well have hosted a link to wherever it first appeared – this is not what I want on my blog.

A good blog tour organiser will ensure a copy of the book is sent out well in advance – several weeks before the tour starts. As I require a hard copy, problems with print runs can delay this. So long as I am kept updated I will always do my best to accommodate. I have never yet missed my stop on a blog tour but am obviously happier when not reading under pressure.

As books also get lost in the post, more often than seems reasonable but this is a thing, I will chase if I don’t receive my review copy, a situation that is frustrating for everyone involved. Were I not committed to a tour non-delivery of a promised book would be an irritation but not a concern.

As the tour date approaches I look to the organiser to email a digital copy (.jpg) of the book cover, author photo and blog tour flyer. Ideally the latter will include the hashtag they wish to use. It takes time and effort to prepare any blog post and this increases if covers and author pictures must be searched for on the web where image quality and usage can be problematic.

I generally have my blog posts prepared and scheduled at least a week in advance. Receipt of any author content is required to allow for this. If I am listed on a tour flyer and have nothing to post it reflects badly on my blog. I have had to chase for content many times but have only been entirely let down once.

I have numerous examples of reviews, interviews and guest posts on my blog and assume the organiser is happy with my format and writing style or they would not have invited me to participate. I will always post honestly – integrity matters to me. I wouldn’t have accepted the book had I not expected to enjoy reading it. Nevertheless, some books disappoint and I will not pretend otherwise.

While the blog tour is running I will try to share other participant’s posts. I never share a post I have not read and lose interest if there is too much repetition across the tour. How much I share also depends on the time I have available to seek out and read. For the long blog tours – some last for weeks – I will likely only manage to share a fraction of the stops.

There have been tours where my participating post, even when positive, has been ignored by author, publisher and organiser. My fellow book bloggers are always generous in sharing content but I expect some interest from those who benefit more directly.

Some have suggested that negative reviews have no place on a blog tour and bloggers should withdraw rather than post anything but praise. Late withdrawal strikes me as reneging on an agreement. Such action would also dilute the worth of the tour. Why would a reader click on multiple posts about a book that are known to have been filtered in this way?

Whilst my enthusiasm for tours has been subdued recently the main reason I have cut back on participation is the limit it places on my flexibility to choose the books I read. By filling my schedule with agreed dates I commit myself to particular titles, most of which I have not yet received at the point of commitment.

For publishers reading this post it is worth remembering that, whether or not I am taking part in a tour for a book, if I am sent a review copy I will do my best to read it in a timely manner and then share whatever publicity it receives from multiple sources. Once I have posted my own review I will share other’s thoughts on the title, whatever they may be. I blog about books to make readers aware that they exist, to share the book love.

Do other bloggers enjoy taking part in blog tours? I love talking about books but, for now, desire greater freedom to read titles of my choosing, in an order that suits me. I am, after all, more likely to react positively to a book if it is the one I feel like reading at a given time.